Great Lakes Institute of Management Chennai hosted the 13th NASMEI International Conference

News Desk, News Nation 360 : Great Lakes Institute of Management is currently hosting the 13th Annual NASMEI (North American Society for Marketing Education in India) Conference at its Chennai campus on December 19th and 20th 2019. The conference is organized by the Great Lakes - Kotler Srinivasan Centre for Research in Marketing. More than a hundred research scholars from leading national and international institutions are attending the conference and will present their research papers. Over fifty highly accomplished presenters will also present their research over the two days. NASMEI is aimed to discuss and prepare the myriad of trends, emerging changes and challenges disrupting the marketing industry. The 13th NASMEI Conference hosted insightful research papers presented on the evolving trends in marketing across various industries and countries. The event also provides delegates with networking opportunities, Q&As with guest speakers and open discussions. The two-day conference began with the inaugural ceremony

presided by the keynote speaker Prof. Sundar Bharadwaj, The Coca-Cola Company Chair of Marketing, Terry College of Business, University of Georgia and Dr Sridhar Samu, Senior Associate Professor, Great Lakes Institute of Management, Chennai. Prof. Bharadwaj further spoke about the grand challenges, such as poverty, communicable diseases, world hunger and climate change. He added that these problems were solvable and need multiple lenses to analyse the problem along with the involvements of more businesses and corporates. In his address, he also cited multiple examples of real-life situations where research paved the way for meaningful acumen to form solutions. 

Pic : Courtesy

Report : Anustup Kundu

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