Prime Video to Be the Exclusive Streaming Destination for 4 Highly-Anticipated Movies From Yash Raj Films
News Desk, News Nation 360 : Prime Video India announced an exclusive licensing deal with India’s biggest production house Yash Raj Films (YRF) that will make the streaming service the home to the studio’s four massively mounted upcoming theatrical releases. As part of this deal, Prime Video will have exclusive global streaming rights to these four most anticipated titles under the Yash Raj Films banner. Doubling down on its commitment to offer seamless access to the best movies to viewers from the safety and convenience of their homes, Prime Video will stream these titles just four weeks after their theatrical release. Akshaye Widhani, Senior Vice President, Yash Raj Films, added that in Prime Video, they have found a partner that not only shares their vision of offering engaging cinematic experiences but also provides global distribution to the best stories from the Indian entertainment ecosystem. They are excited to ink this exclusive streaming deal with Prime Video, which will enable their upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content library. The high-octane content slate includes films across genres—including much-awaited heist comedy Bunty Aur Babli 2 starring Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi, and the gorgeous debutant Sharvari; Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt’s mega-action entertainer Shamshera; historical action spectacle Prithviraj based on the life of fearless King Prithviraj Chauhan starring Akshay Kumar, Sanjay Dutt, Manushi Chhillar and Sonu Sood; Ranveer Singh’s big-ticket family entertainer with a powerful social message Jayeshbhai Jordaar. The deal further strengthens the long-standing and ever-growing relationship between Prime Video and Yash Raj Films, with the former already housing some of the YRF classics—including Darr, Dilwale Dulhania Le Jayenge, Silsila, Chandni, Dil To Pagal Hai, and many more. And recently, the worldwide digital premieres of titles such as Thugs of Hindostan, War, Mardaani, and more have garnered much appreciation and love from the audiences.
Pic : Courtesy
Report : Anustup Kundu