7UP Brings Vibrant Limited Edition Packs
News Desk, News Nation 360 : 7UP®, the refreshing clear drink is all set for Durga Puja celebrations in West Bengal with an all-new limited-edition festive pack featuring curly-haired mascot Fido Dido. The packs take inspiration from the various elements that define the true spirit of Durga Puja. Right from the striking green of the 7UP® brand to rich tones of red, white, and golden that are synonymous with the festival, to Fido Dido playing the Dhak – the packs are a multi-faceted representation of all things Pujo. Speaking about the new packs, Naseeb Puri, Senior Brand Marketing Director, Flavors, PepsiCo India, said that Pujo, everyone knows that it is a time that marks the victory of good over evil, a time for festivities & fresh thinking. With 7UP and Fido Dido, they wanted to participate in this rich culture and celebrate the vibrant spirit of Bengal.
With their limited edition 7UP® festive packs, they’ve tried to capture the Pujo vibe & do their part in adding further freshness to the festive celebrations this year. The limited-edition 7UP® cans & packs are an ode to the spirit of Pujo with Fido celebrating the victory of good over evil. The cans/packs will come with a special QR code that will allow consumers to download exclusive 7UP® Pujo-inspired WhatsApp stickers that showcase Fido in a festive avatar, sharing-friendly greetings that can be sent to loved ones. The code will also allow consumers to download a fun and entertaining video (https://www.youtube.com/watch?v=owe2SzTk1c0) featuring brand mascot Fido in an all-new avatar, spreading Pujo vibes all around. The exquisite new Pujo inspired labels will be used across 600 ml, 1 litre and 2.25-litre packs of 7UP® and will be available across all modern trade outlets and select e-commerce channels.
Pic : Courtesy
Report : Anustup Kundu