ITC's Aashirvaad Svasti announces vitamin fortification of its pouch milk range in Kolkata

News Desk, News Nation 360 :   Aashirvaad Svasti, the fresh dairy portfolio brand from ITC Ltd. has announced vitamin fortification of its three pouch milk variants viz. Aashirvaad Svasti Toned Milk, Double Toned Milk and Creamy Milk in Kolkata.ITC Foods, known for its uncompromising commitment to its consumers, undertook the vitamin fortification programme in alignment with the suggestions made by the FSSAI to fortify milk with Vitamin A and Vitamin D.  The latest reports by both National Nutrition Monitoring Bureau (NNMB)

survey and the Comprehensive National Nutrition Survey (2016-18) have highlighted the burden of Vitamin A and Vitamin D  deficiencies across our population and specifically amongst children.  This may further deteriorate with the increasingly urban lifestyle wherein children get very limited exposure to sunlight and physical activity. With the per capita availability of milk at 322 grams per day in India, vitamin fortification in milk is one of the effective ways to address its deficiency in children and adults alike, at the same time enabling them to receive up to 30% of their daily dietary requirements of vitamin A & D with two glasses of milk (240ml per glass). Sanjay Singal, Chief Operating Officer – Dairy & Beverages, ITC Ltd, told at ITC, they are committed to addressing the nutritional challenges of the country with continued efforts to provide high-quality nutritious products to their consumers. Milk is one of the best and purest forms of nutrition and they are confident that through this move of vitamin fortification, they will play a crucial role in further improving the nutritional health of their discerning consumers.  Aashirvaad Svasti Toned milk is available in convenient pack sizes of 500 ml priced at Rs 23 and 1-litre pack priced at Rs 45Aashirvaad Svasti Double Toned milk is available in pack sizes of 500 ml priced at Rs 20 and a 240ml pack at Rs 10Aashirvaad Svasti Creamy milk is available in a convenient pack size of 500 ml priced at Rs 25 and 1-litre pack at Rs 49.

Pic : Courtesy

report : Anustup Kundu


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