ITC Ltd. Aashirvaad Svasti Select Launched in Kolkata

News Desk, News Nation 360: Aashirvaad Svasti, the fresh dairy brand from ITC is expanding its pouch milk/ fresh dairy offerings in Kolkata with the launch of its Select Milk variant, which will be made available to consumers in the city from October 10, 2020. Aashirvaad Svasti Select offers consumers India’s first daily quality assurance report through - Doodh-er Reportcard, a unique/distinctive offering through which consumers can examine the quality quotient of their product packaging. Consumers can enter their Batch number on Aashirvaad Svasti’s website - to receive their - Doodh-er report card. This report card consists of 27 quality parameters which are checked at five stages including some of those most relevant for milk like adulterants (urea, starch, vegetable oil, detergents), preservatives at al thereby assuring consumers of superior quality, thick, tasty and nutritious milk every day. The milk is sourced from a network of trusted dairy farmers in the state with whom ITC engages closely under its initiative -Project Gomukh. This product is also fortified with Vitamin A & D which supports immunity and strong bones. Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited, told milk is considered among one of the purest forms of foods providing nutrition to human beings. Consumers have placed immense trust in packaged food brands and thus delivering superior quality and safe milk experiences for their consumers is their topmost priority. With the launch of their Select variant, the intent is to reinforce that trust. They will also be publishing a - Doodh er Report card daily for consumers to check/ review for themselves the number of tests that their milk has gone through, before making its way into their homes. They are optimistic that this product will address consumers’ requirements for quality and safety while they continue their endeavour to fulfil any existing gaps with their tasty and fresh dairy offerings. 

Report : Anustup Kundu

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