The magic of Aladdin begins on Sony AATH
News Desk, News Nation 360: The age-old fantasy tale Aladdin, presented with a contemporary twist, is coming to Bangla Entertainment Channel, Sony AATH on 22nd November, every Mon-Fri at 7 PM. Aladdin, a fantasy tale, this series will go beyond the ancient world of Baghdad, and make the audience ponder over the power of the human spirit. Aladdin follows the journey of a 20-year-old boy who faces the trials, tribulations, and troubles of life with optimism and gusto. His dream of being a wealthy king, married to Baghdad’s princess, Yasmine, is limited due to his abject poverty. Aladdin has two choices: Work hard and face the struggles of life or seek the easy way out by summoning the genie and his magic lamp. Which way will Aladdin go? Sony AATH is set to launch the
show with a robust 360-degree marketing campaign. A perfect mix of reach and impact, the Aladdin launch will be accompanied by an intensive promo plan on the home channel and outside, a robust outdoor plan covering the entire state, a high engagement-driven month-long van activation, visibility at key metro stations and high impact print plan. Tushar Shah, CMO & Business Head, English Cluster & Sony AATH, Sony Pictures Networks India stated that the refreshing and modern take on Aladdin is an exciting series for them. They at Sony AATH have always tried to bring family entertainment shows and with their newest addition, they hope to reach out to an even wider audience. With it being one of the biggest shows to be launched in the market, their marketing campaign also has been developed to create excitement and generate awareness about the show.
Report : Anustup Kundu