Amway Stated about their Business Continuity
News Desk, News Nation 360 : The global pandemic has shown its impact across industries, including the direct selling industry. While they, at Amway India, are expecting short-term to mid-term impact like many businesses, they are positive about coming out of this stronger than ever. However, their priority is to follow all Government guidelines to contain the spread of COVID-19. The public health emergency has paved the way for increased awareness of holistic and preventive healthcare among consumers. Now self-care and immunity building have gained significant momentum among communities. It reflects in a spurt in demand for the products in Nutrilite portfolio with a preference for herbal SKUs -. The category’s contribution is expected to grow faster with the current contribution of 56% is expected to increase to 65%. They are further building upon the category with special focus on immunity-boosting products such as Nutrilite All Plant Protein Powder, Nutrilite Daily, Nutrilite Natural C, amongst others. At least in the medium term, they expect that these products will remain in grocery shopping lists and become key revenue drivers for the company in the space. Interestingly, COVID-19 has proved to be a catalyst for a smooth transition of their business from the offline to the online. They foresee continued digital transformations at every level of their operations. Hence, their efforts will continue to build and strengthen their digital capabilities to ensure efficient functioning of the business. All their training and meetings with the direct sellers have shifted online and have conducted over 2500 online training programs engaging over 5.50 lakhs Amway Direct Sellers since the lockdown. Moreover, there is a significant shift to online ordering from 33.6% in Feb 2020 to 90% that demanded smart management of orders and tie-up with new vendors for product deliveries at home. They are hoping to bounce back their business to stability in next 45 days and with the second phase starting May 18th, post the Government’s direction on labour reforms and factory operations etc., they are hopeful to achieve 80 -90% level of business which was before pre-lockdown by July 2020. Prioritizing the safety of their employees, direct sellers and their consumers, they deployed responsive strategies to ensure business continuity and maintain operational readiness from time to time. They have constituted a COVID-19 Crisis Committee comprising select members of the leadership team. The team is responsible for charting out and guiding the crisis strategy for the Indian market.
Report : Anustup Kundu