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Amway Steps Up Focus on Malnutrition With #FightMalnutrition Campaign

Amway steps up focus on malnutrition with its #FightMalnutrition campaign.JPG

News Desk, News Nation 360 : Amway India, one of the country’s leading FMCG direct selling companies, announced the launch of the #FightMalnutrition campaign commemorating the National Nutrition Week 2021. Leveraging this year’s theme – feed smart from start, the campaign will draw on Amway’s globally renowned Power of 5 programmes to drive awareness about malnutrition in children under 5 years of age. Commenting on the initiative, Anshu Budhraja, CEO, Amway India said that as per the latest report, food insecurity, accelerated by economic distress and mid-day meal services getting disrupted during the pandemic has worsened malnutrition status in India. Amway has always been committed to support the community by coming forward in the face of adversity. In India, they had introduced the ‘Power of Five’, a community-based global campaign to address childhood malnutrition. Leveraging on their global expertise in health and nutrition, the programme supported by Amway Global has been a

huge success, which has inspired them to further expand the programme benefitting over 60,000 people including children, their mothers and caregivers. Aligned with the Government of India’s National Nutrition Mission, Amway had introduced its globally acclaimed campaign, Power of 5, in India to raise awareness on childhood malnutrition. The campaign targeted mothers and caregivers of children under the age of 5 with grassroots nutritional education programmes. Building on the success of the pilot project in Kirari Village, Delhi, Amway India with the support of Amway Global launched the second phase of the project with SRF Foundation in Nuh district, Haryana. The two-year programme will support and benefit over 60,000, people including 25,000 children in the age group of 0-5 years, across 42 villages. In the recent National Family Health Survey, approximately 80% of India’s states and Union Territories have recorded an alarming rise in childhood malnutrition. Moreover, over 68% of children die in India due to malnutrition. To highlight the severity of the scenario, Amway India, through #FightMalnutrition, is encouraging its direct sellers, retailers, and employees to take a pledge and support its Power of 5 initiative. The campaign entails- For every pledge taken on social media, Amway India will add one child to its nutrition programme.

Pic : Courtesy

Report : Anustup Kundu