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Amway India Kicked-off Health and Hygiene Awareness Campaign

News Desk, News Nation 360 : Consistently promoting healthy living with a clear focus on supporting immunity through nutrition, Amway India, one of the country’s leading FMCG Direct Selling Companies, kick-started the awareness campaign to encourage Health and Hygiene practices. Launched on Amway’s 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle. The campaign is being supported through a series of virtual sessions with panels of doctors and nutrition experts. Across India, they have conducted over 1000 sessions reaching their 5.5 Lakh Direct Sellers/Retailers and their customers. Under the campaign, the doctors and nutrition experts are joining in to provide pertinent information relevant to the current times and elucidated the growing importance of leading a balanced life and the role of preventive healthcare and supplementation. These health experts shared the importance of living a healthy and hygienic lifestyle. Some of these initiatives in the East region include World Health Day, World Asthma Day, World Laughter Day with a focus on Oral Health, Immunity Campaign, Mother’s Day celebration, and Home, Health and Hygiene campaign, among others. Their Amway Direct Sellers/retailers and their customers joined to learn more about healthy and hygienic living along with its short- and long-term benefits. Commenting on the launch Anshu Budhraja, CEO, Amway India, said that health and wellbeing have taken precedence over everything else with a rise in awareness for taking nutritional supplements to support one’s overall health, has also become age agnostic. As per a recent survey, 50% of consumers reported taking more supplements to support their immune system, supporting one’s overall health in 2020 and the trend is here to remain for a longer period of time. Given Amway's formidable presence in the vitamin and dietary supplements market, they are well poised to meet the evolving consumer demands. Selfcare with nutrition, immunity, and hygiene will continue to be the focus for them this year and in line with this, they announced the ‘health and hygiene awareness campaign on their 23rd anniversary in India to helping people live better, healthier lives. With this, they are working towards, staying true to their brand’s promise to the consumers by way of providing innovative, world-class quality products in line with the evolving consumer needs and consumer lifestyle. They are hosting multiple digital initiatives to spread awareness around the importance of nutrition and developing hygiene practices for optimal health.

Pic : Courtesy

Report : Anustup Kundu