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Amway India Commits to an Equal Future for All

Women's Day celebration at Amway east.jp

News Desk, News Nation 360 : In line with the 2021 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG direct selling companies, is commemorating Women’s month with a gamut of women-centric programs across India. Corresponding to the global theme which signifies that a, ‘challenged world is an alert world, and challenge leads to change’ Amway aims to unleash women entrepreneurship by providing them with the right platform to explore their true potential. As part of its stated 10-year growth vision, the organization is focused on empowering women and offering them the opportunity to own and operate their business while supporting them in their passion for

fitness, healthy living, cooking, and beauty. In the East Region, the company has announced the #thefutureofequals campaign, which aims to Encourage, Enable and Empower the women entrepreneurs at Amway. The launch of the campaign witnessed a panel discussion on gender equality which was graced by the presence of renowned actor and dancer Alokananda Roy, actor Mumtaz Sorcar, Saswati Dasgupta, Amway Direct Seller, Chandra Bhushan Chakraborty, Vice President, East Region, Amway India, Anisha Sharma, Vice President - Beauty, Personal Care & Communities, Amway India and Anamika Sirohi, Vice President – Wellness, Amway India. Elaborating on the occasion, Chandra Bhushan Chakraborty, Vice President, East Region, Amway India said that they firmly believe that women play an intrinsic role as a powerful catalyst for change. The potential is immense, and they, at Amway, have been championing women entrepreneurship over the years by providing equal business opportunity with regular programs and interventions to support business growth. Honouring women and their contribution, they are celebrating March, as a women’s month. As a part of the celebrations, they have conceptualized programs to enhance the competencies of their women direct sellers, who are selected based on their potential and commitment to their business. He believes supporting one woman in her entrepreneurial journey can help not only a generation but an entire nation to thrive. The campaign encourages all women leaders to stand for gender equality and also pledge for a healthier and fitter life. That apart, throughout the month, Amway East will focus on various training sessions for women to improve their business and branding skills in an increasingly social and digitally connected world, panel discussions, expert speaker programs, sessions around the product categories such as nutrition, beauty and cookware. Over 1000 women direct sellers and retailers from across the eastern region will be covered under this program.

Pic : Courtesy

Report : Anustup Kundu