Amway India Reaffirmed #GoodnessInside with Chyawanprash by Nutrilite
News Desk, News Nation 360 : Strengthening its leadership in the nutrition and wellness segment, Amway India, one of the country’s leading FMCG direct selling companies, recently announced its foray into the Chyawanprash segment with Chyawanprash by Nutrilite. As consumers increasingly look for ‘good for us’ ingredients to maintain a healthy lifestyle, Amway has rolled out its #GoodnessInside campaign, echoing the brand ethos of helping people live better, healthier lives. Through this campaign, the brand brings alive acts of goodness in people by which they help others lead better lives, just like the Chyawanprash does. The #GoodnessInside campaign comprises two short yet powerful and engaging digital films. The films capture the unwavering spirit of people and reflect the shared values of spreading goodness within society. Through a heartwarming message of ‘acchai ka swaad’, each film highlights Chyawanprash by Nutrilite and its benefits, while tying it back to real-life situations. The first film follows the story of a small business owner and how his grandchild, along with neighbourhood kids, help him support his business in the current times by assisting him in delivering essentials within the neighbourhood. Similarly, the second film revolves around a professional dancer resuming her classes with the help of a young neighbour turned student. The films portray that goodness isn’t bound with any physical demarcation and that one needs to look after people around them while this spoonful of goodness takes care of you. It reaffirms the belief that goodness is a choice that we make every day, just like the goodness inside Chyawanprash by Nutrilite. Commenting on the campaign, Ajay Khanna, CMO, Amway India, said that self-care continues to be of utmost priority with a focus on ‘what’s best for us’ for consumers today. In line with this trend, the #GoodnessInside campaign reaffirms Amway’s support to people’s health and immunity journey, highlighting how Chyawanprash by Nutrilite fulfiled this commitment of invigorating the ‘acchai ka swaad’ or taste of goodness inside-out. In a cluttered market, this campaign brings alive the spirit of doing good through simple and potent storytelling and creates awareness about the product in ways that are compelling to their audience.
Pic : Courtesy
Report : Anustup Kundu