Amway India United Consumers this International Yoga Day through Unique Virtual Health and Wellness festival
News Desk, News Nation 360 : As the country continues to fight the COVID-19 pandemic by staying indoors, Amway India, one of the country’s leading direct selling FMCG company, commemorated the International Yoga Day by organizing a special digital health and wellness festival. In line with this year’s theme of ‘Yoga at Home and Yoga with Family’, Amway India presented a one-of-its-kind digital program over two days on physical, mental, emotional and spiritual wellness. The program was conceptualized by UNION and Red Carpet Entertainers, in association with Ministry of AYUSH, International Naturopathy Organization and Eat Right Foundation & School. Commenting on the initiative, Anshu Budhraja, CEO, Amway India said that the world is facing one of the greatest challenges toward health and wellbeing. At Amway, they strongly believe that smart healthcare provides unparallel value to human life. While yoga embodies unity of mind and body, they also need to focus on nutrition since they are what everyone eats. As Prime Minister Modi has emphasized yoga is a means to both fitness and wellness and a symbol of universal aspiration for health and wellbeing, hence making it even more relevant for healthy living. For centuries, Indian traditional herbs have been known for their physiological benefits. Hence firming up their commitment to Indian consumers, the new Nutrilite Traditional Herbs range which includes Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha, Nutrilite Vasaka, Mulethi & Surasa, Nutrilite Amalaki, Vibhitaki & Haritaki, Nutrilite Madhunashini, Shunti & Twak. They support immunity, mental agility, digestion, vitality, glucose and respiratory health respectively. The range brings The Best of Nature, the Best of Science with the Best of Indian Traditional Wisdom, offering an assured level of Purity, Safety and Potency of herbs. The two-day historic celebration brought together renowned yoga gurus, celebrities, health experts and policymakers on a single virtual platform. The virtual event was graced by leading personalities such as Bollywood actors Vivek Oberoi and Isha Koppikar; spiritual speakers such as Dr David Frawley, Pundrik Goswami amongst others; Pawan Agarwal, Former CEO FSSAI; Prabodh Halde, Head of Regulatory, Marico, Sh. Anant Biradar, President INO amongst many others. The program witnessed an overwhelming response with health and wellness enthusiasts tuning in life during the International Yoga Day weekend. To make this International Yoga Day even more interesting and fun for their consumers, Amway presented Nutrilite Yoga Challenge #YogaWithNutrilite. It was the time for the direct sellers and consumers to showcase their strength and flexibility. They witnessed participation from 1500 direct sellers and consumers, where they shared their video holding a Yoga asana for 10 seconds. The lucky winners got a chance to win exciting Nutrilite products. To make this International Yoga Day even more interesting and fun for their consumers, Amway presented Nutrilite Yoga Challenge #YogaWithNutrilite. It was the time for the direct sellers and consumers to showcase their strength and flexibility. We witnessed participation from 1500 direct sellers and consumers, where they shared their video holding a Yoga asana for 10 seconds. The lucky winners got a chance to win exciting Nutrilite products.
Report : Anustup Kundu