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Amway India Launched Nutrilite Vitamin C Cherry Plus

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News Desk, News Nation 360 : Amway India, one of the country’s leading FMCG direct selling companies, announced the launch of its Nutrilite Vitamin C Cherry Plus intended for individuals with weakened immunity that comes with the benefit of extended-release technology. With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country by introducing a product for special dietary use for individuals with weakened immunity. The Nutrilite Vitamin C Cherry Plus provides a steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support. Amway sources ingredients for its Nutrilite range of dietary supplements from certified organic farms. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country. Amway India has a comprehensive traceability plan which tracks the entire journey of seed to supplement ensuring that only the highest quality ingredients go into Nutrilite products. Nutrilite products offer assured levels of Purity, Safety, and Potency and are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one's health. Commenting on the category, Anshu Budhraja, CEO, Amway India, said that everyone can be found reprioritizing nutrition and immunity needs as they continue to fight this pandemic while making appropriate lifestyle changes. In recent times they've noticed, health-conscious and individuals with weakened immunity have shifted to preventive and smart healthcare to support their immunity and safeguard themselves. The global health crisis has resulted in a spike in demand for health and nutrition supplements and Vitamin C is

one of them as it is known for its immunity supporting properties. Adults Vitamin C market in India was close to 185 Crores in 2020 and is growing with a CAGR of 15%. Looking at the growth trend and with the extension of their existing range of products under the nutrition and immunity category, with Nutrilite Vitamin C Cherry Plus targeted for a population with the specific need they are targeting to generate more than 100 Crores in revenue by 2025. Made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in their own organic farms in Brazil. A daily serving of one Nutrilite Vitamin C Cherry Plus tablet provides Vitamin C (400 mg) equivalent to 9 oranges or 8 lemons. Priced at MRP of INR 1200.00 (incl. of all taxes), Nutrilite Vitamin C Cherry Plus will be sold exclusively by Amway Direct Sellers/Retailers across India and to know more, visit the company’s website www.amway.in.

Pic : Courtesy

Report : Anustup Kundu