Amway Strengthened its Nutrilite Traditional Herbs Range
News Desk, News Nation 360 : Amway India, one of the country’s leading direct selling FMCG companies, expanded its popular Nutrilite Traditional Herbs range with the launch of Nutrilite Madhunashini, Shunti & Twak and Nutrilite Vasaka, Mulethi & Surasa. The new product innovations were launched by the leading Bollywood actor and filmmaker, Farhan Akhtar, at an event today. Known for his physical fitness and youth appeal, Farhan Akhtar is the brand ambassador of Nutrilite, the world’s No 1 brand of vitamins and dietary supplements with a strong legacy of more than 80 years in the plant-based approach to supplementation. Nutrilite Madhunashini, Shunti & Twak supports healthy glucose metabolism and supports glucose health as well as the normal pancreatic function of the body through its known biological functions and lipid metabolism. Nutrilite Vasaka, Mulethi & Surasa supports respiratory health. Extracts of individual herbs in both the products have
antioxidant properties and all the products offer assured levels of Purity, Safety, and Potency and are backed by Nutrilite's strong legacy of scientific research, making them an effective way to maintain one's health. Announcing the launch, Anshu Budhraja, CEO, Amway India, said that at Amway, they strongly believe that smart healthcare with food supplementation provides unparalleled value to human life. Nutrilite has established itself as the leader in the vitamin and dietary supplement market globally. As a core business category for Amway India, Nutrilite contributes over 50% to the company’s business revenue, accounting for more than INR 1,000 crores. With their successful and sustained growth trajectory as well as the category potential, they aim to double the size of the nutrition category by 2025 through relevant innovations. The Nutrilite Traditional Herbs (NTH) Range is one such innovation which has achieved phenomenal success since its launch, and they are further strengthening it by adding relevant products to the portfolio.
Pic : Courtesy
Report : Anustup Kundu