Animal Planet X WROGN Collection Launched
News desk, News Nation 360: USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new collection - Animal Planet X WROGN. The apparel range aims to shine light on the cause of endangered species in a never-before-seen- or-done manner. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others. Virat Kohli, the face of WROGN, told he has been associated with Wrogn since inception and they take some exciting initiatives season after season. He couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment. Megha Tata Managing Director – South Asia, Discovery, told Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. They are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife. Anjana Reddy - CEO,
Universal Sportsbiz Pvt. Ltd told Animal endangerment is real. It’s a pressing issue and she is aware that it really bothers the youth all over the world. They like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss. Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd told in the tough times the world is going through, it is important to build something relevant. Collaborate with leading players in the segment - WROGN and Animal Planet. They worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it's fantastic to see it come to life. The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.
Report : Anustup Kundu