ARTH – A Culture Fest celebrates

East India’s Cultural Heritage


News Desk, News Nation 360: Zee Live organized the third edition of its one-of-a-kind festival, Arth - A Culture Fest in Kolkata on 27 th – 28 th February 2021. Attended by eminent dignitaries, the two-day festival commenced with a captivating opening ceremony. In the presence of Hon’ Governor Jagdeep Dhankhar, First Lady Sudesh Dhankhar, Swaroop Banerjee (COO & Business Head, Zee Live), Purushottam Vaishnava (CEO & Editor in Chief, ZMCL), and Anjan Bandyopadhyay (Editor in Chief, Zee 24 Ghanta), the cultural fest started with a lamp lighting ceremony. It was followed by a conversation between Hon’ Governor Jagdeep Dhankhar and Anjan Bandyopadhyay offering pearls of wisdom on the traditional and contemporary narrative of West Bengal, covering the political and socio-economic  aspects.  Nusrat  Jahan  and  Sudeshna Roy, yielded

Stree Shakti with their talk on Women in Power: Changing the Narrative. The fest also featured debates and discussions led by eminent industry stalwarts - MD Salim and Samik Bhattacharya who spoke about the rise of the Right in Bengal while Babul Supriyo, Debangshu Bhattacharya, Nirbed Roy and Swapan Dasgupta spoke on West Bengal’s current political climate. The festival received its fair share of Bollywood glamour with an exciting book launch of actor Anupam Kher's Your Best Day is Today’ with Ina Puri. Tying up the excitement of the first day on a sombre note were Ashoke Viswanathan, Atanu Ghosh, Rituparna Sengupta, Suman Ghosh, Sujoy Prosad Chatterjee, Sudipta Chakraborty and Satrajit Sen as they presented a heartfelt ode to the popular Indian actor, Soumitra Chatterjee. It was followed by a session on ‘Rediscovering India through her Drapes’ attended by Agnimitra Paul, Chaiti Ghoshal and Sulagna Ray Bhattacharjee in Conversation with Sharmistha Goswami Chatterjee. Celebrating the state’s love affair with sports, a special panel was curated with Bhaichung Bhutia, Deep Dasgupta, Dola Banerjee, Dibyendu Barua in conversation with Moupia Nandy. Ila Arun spoke about the influence of folk music on creativity with Shrinjini Kulkarni. In memory of Satyajit Ray, an illustrious panel consisting of Barun Chanda, Dipankar Dey, Madhabi Mukherjee in conversation with Sharmishtha Goswami Chatterjee conversed about the man who took Indian Cinema to the world. Closing the day was a session on Reviving the lost culture of Bengal, wherein the illustrative Dilip Ghosh shared his vision on making West Bengal ‘Sonar Bangla’. Music Performance by Sujoy Prosad Chatterjee and a breath-taking performance by Nachiketa Chakraborty. Honourable Governor Jagdeep Dhankhar stated that he congratulates ZEE for creating a special festival such as ARTH. It is happening at the right place, in the state of West Bengal and the city of joy. This is the epicentre of culture and heritage. The nook and corner of the state is an unmatched richness in what it has to offer in terms of history, art, music at all. He is proud that he got the chance to be a part of this land and what it represents. If something good happens in the state of West Bengal, the entire country is impacted and that is the message all throughout. Union Cabinet Minister of Textiles and Women & Child Development, Smriti Irani, expressed that irrespective of the linguistic background everybody tries to communicate and preserve their culture. Her mother is an extremely strong woman and people often say that's because she is a Bengali. She has given her a habit that wherever she goes she feels incomplete if she does not visit the Kalibari she used to visit as a child. A politician from West Bengal, Dilip Ghosh expressed, a happy society is a society that can provide sufficient food, clothes, education, employment and most importantly safety which lacks these days. Their party believes in democracy and has worked hard for the last couple of years. They held campaigns and issues concerning people and that is why they are getting all the love and support from the public. The entire event was live-streamed on the Facebook and YouTube channels of Zee 24 Ghanta, Zee News and Arth- A Culture Fest. 

Pic : Courtesy

Report : Anustup Kundu