Asics's New Brand Ambassador is Tiger Shroff
News Desk, News Nation 360 : ASICS, the Japan-based footwear-company, announced youth icon and Bollywood star Tiger Shroff as its brand ambassador in India. This association is a step towards the brand’s expansion into SportStyle and athleisure. The highlight of the new Autumn/Winter collection is the extra bouncy and remarkably comfortable, GEL-QUANTUM 360™ that blends premium style and technology. The shoe infuses sport into a futuristic look, pulling inspiration from GEL™ technology, cushioning and the authenticity of its design. The GEL-QUANTUM 360™ 5 seamlessly mixes bold design and performance, making a strong style statement. Speaking on the association, Rajat Khurana, Managing Director - ASICS India Pvt. Ltd., said that as a brand, they are extremely delighted to bring onboard India’s most promising and versatile actor, Tiger Shroff as the ASICS Brand Ambassador. Their collaboration with Tiger Shroff is special because apart from being a youth icon, he is passionate about being fit and staying stylish. Their aim is to reach out and connect with a larger audience by putting forth their consumers a distinct mix of lifestyle and sports offerings and widen the product portfolio. This association is an extension of the brand’s I Move Me campaign and they are confident that it will reinforce their brand ideology and leadership in the market. Sharing his enthusiasm about this partnership with ASICS, Tiger Shroff said that he is absolutely thrilled about representing one of the leading performance wear brands in the world. ASICS has constantly been my go-to gear – be it at the gym, during vacations or even while travelling - he always has his ASICS on!
Pic : Courtesy
Report : Anustup Kundu