Peter England & Ayushmann Khurrana launch a video film to raise awareness about wearing face masks
News Desk, News Nation 360: Bollywood Actor Ayushmann Khurrana in association with Peter England posted a short video emphasizing the importance of wearing face masks while stepping out during this pandemic. This video marks the beginning of the versatile actor’s association with Peter England, India’s largest menswear brand from the house of Aditya Birla Fashion and Retail Limited. Peter England has announced Ayushmann Khurrana as brand ambassador to augment the brand’s continuous growth in the menswear sector. Ayushmann Khurrana is widely known for his extraordinary performances in the Indian film industry. He, being a style icon among millennials, would complement the legacy of the brand Peter England to connect with young consumers. Ayushmann in this video is seen highlighting the importance and necessity of wearing face masks to contain the spread of the pandemic. This initiative by the talented & successful actor, who is admired and loved equally across age groups and demographics, would go a long way in spreading the message of wearing masks as a part of our everyday routine across the country. Manish Singhai, COO, Peter England, told as a responsible brand, they have strived to do their part in this collective fight against this global pandemic. Various studies show that wearing face masks as part of everyday routine is now crucial to contain the spread of COVID-19. Hence they have leveraged their strengths and skillset to produce high-quality cloth-masks which are the need of the hour. They have collaborated and begun a long journey with Ayushmann Khurrana and their association marks the union of two iconic brands that are synonymous with honesty and authenticity. Ayushmann Khurrana told as a socially conscious citizen of India, he wishes to spread constructive messages on matters that require vital and urgent attention, like health and safety measures during the coronavirus pandemic. He is glad to be a part of a campaign where a hugely important message is being communicated by Peter England which aims to make people aware of the importance of wearing face masks. With face masks taking centre stage in this pandemic, it is a thought in the right direction to raise awareness on how everybody should be conscious of their health and in turn, also take care of the health and safety of the community-at-large.
Report : Anustup Kundu