Amway India Introduced Nutrilite Vitamin D Plus
News Desk, News Nation 360 : Amway India, one of the country’s leading FMCG direct selling companies, strengthened its presence in the Food for Special Dietary Usage space (FSDU) with the launch of Nutrilite Vitamin D Plus1. Nutrilite Vitamin D Plus1 is targeted for individuals with weakened bones when taken as part of a well-balanced diet. Its unique formulation of Vitamin D3, Vitamin K2 with a patented botanical blend of quercetin and organically sourced licorice, is developed for people with weakened bones. The one of its kind patented ingredient combination of licorice and quercetin extract improves bone density & collagen production that supports bone formation. Amway’s globally renowned innovation and science team have patented and evaluated the unique ‘licorice and quercetin blend’, which has also been published in the reputed Elsevier Journal. The team predominantly focuses on understanding unmet consumer needs by developing innovative products backed by science and research thus building on their credibility. Commenting on the new launch and the category, Anshu Budhraja, CEO, Amway India, said that today’s lifestyle that is largely confined indoors has led to consumers across regions facing nutritional deficiencies. Moreover, micronutrients deficiency is a global phenomenon and has health and economic consequences. Recent studies suggest the prevalence of Vitamin D deficiency in over 70% of the Indian population. Weakened bone is also one of the physiological conditions, a possible consequence of Vitamin D deficiency. As global leaders in nutrition, exemplifying Amway’s philosophy of helping people live better, healthier lives, through Nutrilite, they
have pioneered and perfected the plant-based approach to supplementation and will continue to do so. The adults’ Vitamin D market in India is currently estimated to be over INR 250 crores and continues to grow at a double-digit, faster than the overall nutrition category. Considering this trend and with the existing product in the FSDU category, the launch of Nutrilite Vitamin D Plus1 as food for individuals with weakened bones, they aim to generate revenue of INR 100 crores by 2025.
Pic : Courtesy
Report : Anustup Kundu