Ayushmann Khurrana with Castrol Support Educating & Preparing Indian Mechanics
News Desk, News Nation 360 : India, one of the largest two-wheeler markets in the world, has been kept moving by its bike doctors - the mechanic community. Castrol Activ, India’s leading engine oil brand for two-wheelers, which enjoys a deep relationship with this community, today launched #ProtectIndiasEngine. This is a national campaign to urge India’s bikers, more specifically the youth to pledge support to mechanic upskilling programmes during these unprecedented times of the continuing COVID pandemic. Castrol Activ will invest up to Rs. 50 lakh contributing Rs 10 for every pledge received towards upskilling of mechanics. The educational programmes will focus on supporting them to learn new technologies and modern servicing techniques as well as to gain a
deeper understanding of enhanced health, hygiene and safety measures for their workshops as they restart the business. Youth can pledge their support by giving a missed call on 7574-003-002 or by visiting www.protectindiasengine.com. The campaign will run across all Network18 channels and digital platforms from 10th September 2020 to the end of the month. Conceptualised and developed in collaboration with Network18 and Mindshare, the initiative endorsed by Bollywood actor Ayushmann Khurrana is aimed at educating and preparing mechanics for the new normal, as the country slowly begins to open up post lockdown. In the launch film of Castrol Activ’s #ProtectIndiasEngine campaign, Ayushmann Khurrana reminisces that he has closely engaged with the mechanic community all his life. Biking
has not only been a passion but also played a very important role at the start of his career with Roadies. He has the utmost respect for them. They are silent warriors, the engines that run India. Their contribution may go unnoticed often but it’s this community that young riders like him count on, at all times, to stay mobile and help achieve dreams. He has even built some lifelong relationships with some whom he has known since his younger days. Unfortunately, given the unprecedented situation, everyone is living in, beloved mechanics are going through tough times today. It’s a chance to give back and show them gratitude. He urges all of India to pledge to a better tomorrow for the mechanics. Let's help #ProtectIndiasEngine.
Pic and Video : Courtesy
Report : Ansutup Kundu