Dollar Industries Limited Celebrates Women’s Day with their #BeFreeBeYou Initiative

News Desk, News Nation 360 : Dollar Foundation, the CSR wing of Dollar Industries Limited celebrated Women’s Day by supporting the noteworthy cause of menstrual hygiene. As a part of its #BeFreeBeYou campaign, Dollar distributed 2000 packets of sanitary napkins amongst women dwelling in slum areas across the city. The areas are Topsia, Tangra, Beliaghata, Bagbazar, Sovabazar, Nimtala, Tollygunge, Swabhumi, Ultadanga and Phoolbagan. This thoughtful initiative is an extension of their #BeFreeBeYou campaign that aims to improve the menstrual hygiene of underprivileged women. With this initiative, Dollar Industries Limited believes they will be able to take a step forward in undoing the myths and malpractices surrounding menstruation, thereby improving menstrual hygiene and empowering women to live healthier, longer and fuller lives. In addition to the women in the slums, Dollar also distributed sanitary napkins amongst its female workforce, in its Barasat

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(Kolkata) manufacturing units. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited said that unhygienic menstrual practices also lead to several health issues, cervical cancer being one of the deadly health issues in women. Thus, more such projects are the need of the hour for improving menstrual hygiene in both rural and urban areas.  With this campaign, Dollar Foundation aims to address the issues related to menstrual hygiene and helping underprivileged women/girls with good quality sanitary napkins. 

Pic : Courtesy

Report : Anustup Kundu