Berger Paints Launched New TVC for Berger : Easy Clean

News Desk, News Nation 360 : Berger Paints India Limited, one of India’s paint majors, launched a new TVC on its Easy Clean luxury interior paint. The video highlights the brand’s idea to encourage uninhibited childhood and to let the kids be kids at home. Berger encourages parents not to restrict their kids from painting their imagination out on the walls and assures them that Berger Easy Clean will do the job of keeping the walls stain free. Berger Paints Easy Clean has been the front runner in the washable interior paint segment and has given the solution to a common household problem i.e. stains on the wall, by providing washability of even the most stubborn stains. The brand has gained immense acceptance among consumers over the years by standing true to its positioning statement “No daag No Dhabba, Only beautiful walls!” Commenting on this association, Abhijit Roy, Managing Director & CEO, Berger Paints India Limited, said that their new TVC encourages the concept of uninhibited childhood. Easy Clean as a brand has been the front runner in the washable interior paint segment for over 15 years now. He hopes they can strengthen the positioning of the brand benefits in the consumer’s mind with this engaging new television campaign. The new TVC is based on two very important insights. First, having stain-free beautiful walls is the most essential need of the consumers and hence, cleanability of stains from walls is their preferred choice of a feature that they want in interior paint. And second, children make wall stains, which is one of their ways of learning & showcasing their creativity. So, the TVC urges parents to allow children to bring out their creativity on the walls without any worry or fear of long-lasting stain. 

Report : Anustup Kundu