News Desk, News Nation 360: The ongoing COVID-19 crisis has already started showing its impact on all the sectors in the Indian economy. The real estate and allied sector has been hit so hard that poor demand and liquidity crisis are already on the radar. This has led to delay and has thus directly impacted the completion of residential as well as commercial projects and breaking of many dreams. Berger Paints, the second largest paint company in India today announced the launch of its first-ever consumer app called Berger Visualizer. The app has been developed by IBM and unlike other paint visualizer apps, it offers 3D visualization. The company decided to launch this app keeping focus on consumer’s preferences and its drive towards innovative strategy. This app is now available and can be downloaded from Google Play Store.  With this app, one can always paint their dream home virtually before executing it in reality once the lockdown period is over. This app now actually brings all their customers one step closer to the brand by making use of the right technology. One can play around with colours, textures, design finishes, wood finishes, and glass finishes and create that perfect colour combination for the interior and exterior of one’s dream house/office. The detailing done in this app in such a manner that one can even visualize wood finish in his / her walls or furniture or door/window fittings. Similarly for glass painting also once can choose to apply in interior walls or tabletops or even furniture’s etc. One can visualize both during daylight and night light vision. It has multiple options to choose from prefixed templates which are closest to one’s dream home and paint it with different colours available on the app. The patterns are different in case of interiors and exteriors layouts giving an individual a truer sense of imagination of their real home. The detailing is done to the extent that one can even get to choose and find out details of opting for waterproofing option while choosing one’s favourite paint. The masterstroke of this app is that it allows an individual to save and share the look with family and friends virtually to take their final approval in 3D option.  Abhijit Roy, MD & CEO, Berger Paints told, they are glad to be able to start this new initiative for their customers. They as a brand always prefer to stay ahead and bring some innovation in all their ventures. This is a technological development in the paint sector, allied and real estate sector during this challenging time which would bring them closer to their customers. They are looking forward to a great experience and long term benefit from this consumer app. Berger Paints decided to give their customers a feeling of satisfaction to paint their walls and imagine their dream projects before it’s actually ready. This app is a true sense fulfils the saying #Paintyourimagination with Berger Visualizer.

Report: Anustup Kundu

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