UNO India, Niti Ayog and Discovery India : Bharat Ke Mahaveer
News Desk, News Nation 360 : Recognising India’s unsung selfless heroes who have gone out of their way to help those in need during the COVID19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery channel, are launching #BharatKeMahaveer. The campaign will celebrate Indians who have shown extraordinary kindness - extending a helping hand to the vulnerable, going that extra mile - selflessly and without any expectation. Speaking about the initiative, Amitabh Kant, CEO, NITI Aayog, said that throughout this global crisis, they have seen countless stories of individuals across the country who have gone beyond their call of duty. Even in the Aspirational Districts, despite facing greater developmental challenges, people came forward in a tremendous display of humanity. They are happy to have come together with Discovery and the UN in India for this initiative to recognize these stories. As part of the campaign, Bharat Ke Mahaveer, a three-part series will air on Discovery Channel to celebrate the actions by 12 champions from across India who, through their exemplary actions have been spreading a ray of hope, coming together in strength and solidarity. The series will be co-hosted by the UN Secretary-General’s SDG Advocate Dia Mirza and actor Sonu Sood, who was recently conferred the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the COVID-19 crisis. Bharat Ke Mahaveer celebrates luminous stories of solidarity – where, whether through food distribution, providing medical care, donating their life savings or feeding a stray animal – India – of all ages, and today still - has shown a strong sense of togetherness in times of crisis. Bharat Ke Mahaveer has attracted premium advertisers on-board. The series is Co-powered by Amazon.in, MI TV, Dell while Amul, Kia Sonet and Hicks, Hot Water Bottle are the Associate Sponsors. Bharat Ke Mahaveer will commence with Phase 1 in the month of November on Discovery and Discovery HD Channels. Viewers can also stream the show on Discovery Plus app.
Pic : Courtesy
Report : Anustup Kundu