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Bira 91 collaborates with Svami to launch its first-ever Cucumber flavoured Kölsch

Bira 91 x Swami Collaboration_2.jpg
Bira 91 x Swami Collaboration_1.jpg

News desk, News Nation 360 : The world’s fastest-growing premium beer company Bira 91 in collaboration with non-alcoholic drinks brand Svami, has rolled out an exciting new beer on the block- a Cucumber flavoured Kölsch. The Bira 91 x Svami Cucumber Kölsch is brewed with pure German Pilsner malt, a fresh cucumber flavour and the delicate caress of the finest German noble hops, with an IBU of 18 and an ABV of 6%. It is a crafted blend of bitter-sweet notes and cool cucumbers creating a crisp, balanced, and revitalizing beer. Staying true to Bira 91’s recent ‘Make Play with Flavors’ campaign encourages consumers to be more experimental, creative and playful while exploring new flavours in everything, including the beers that they drink. The Bira 91 Taproom in Bangalore debuts a new limited-release flavour every week and currently has 10 beers running on tap. The Bira 91 x Svami Cucumber Kölsch is the newest addition to this diverse mix. Replete with tasting and mixology sessions as well as live performances by artists including Cinema of Excess and Zoe Siddharth, the brew was launched in a never-seen-before 2-day event here. Nayanabhiram Deekonda, VP Restaurants, Bira 91 stated that at Bira 91, their aim is to be at the forefront of all things innovation- beer or otherwise. They are beyond thrilled to partner with Svami, another homegrown brand  to create a refreshing cucumber flavoured kölsch, a

unique take on reimagining beer as they know it. This kölsch brings to your palate a blend of Bira 91’s playfulness and Svami's eclectic tonics. As they speak to a generation to whom beer means flavour, partnering with Svami, a like-minded brand that also believes in constantly pushing the flavour envelope, has made this creative collaboration a truly special one. According to Aneesh Bhasin, Co-Founder, Svami, they are very excited to partner with Bira 91, a fellow Indian brand spearheading its category. The result of this collaboration is an avant-garde brew that stays true to its brands’ ethos. With this association, they were able to seamlessly blend the best of both worlds- beer and tonic. They were also able to curate an experience with a make everybody's own tonic session and a bar takeover by Jatin, their brand ambassador. 

Report : Anustup Kundu