RED FM and boiChoi.com launches
Book Kar campaign to revive the Kolkata’s famous
News Desk, News Nation 360: Recently due to cyclone Amphan, Kolkata’s iconic College Street or Boipara was destroyed. To help the booksellers revive their lost business, RED FM launched a two-week virtual book exhibition that will digitally bring College Street to people. 93.5 RED FM has collaborated with College Street Union and boiChoi.com for its new on-air and digital book exhibition called ‘Book Kar’. RED FM has partnered with the College Street Union who are providing remaining books which will be put on BoiChoi.com, a book delivery site who have created a dedicated section to promote these books. RED FM RJs will be encouraging and requesting its listeners to support this cause through their on-air and digital shows. Some of the renowned celebrities like Anupam Roy & Ritabhari have come forward to support this campaign via digital-book reading sessions and have shared their ‘boi para’ memories. Nisha Narayanan, Director & COO, RED FM and Magic FM, told due to the recent cyclone Amphan, booksellers at Kolkata’s Boipara were one of the worst impacted, affecting livelihoods of more than a lakh people. In an endeavour to help revive this heritage of the city, their team at RED FM decided to take this issue through an on-air and digital book exhibition called ‘Book Kar’. It is a step towards bringing some hope to these booksellers.
Report: Anustup Kundu