News Desk, News Nation 360: As demand for hand sanitizers reaches a new peak amidst the recent spread of the world pandemic of COVID 19, Indian FMCG major Emami Limited forays into the hand sanitizer space under its flagship skincare brand BoroPlus, the market leader in the Antiseptic Cream segment, by launching the BoroPlus Advanced Anti-Germ Hand Sanitizer. The BoroPlus Advanced Anti-Germ Hand Sanitizer, powered by the natural antiseptic qualities of Neem and Tulsi, has an alcohol base of 70% and is clinically proven to kill 99.99% of illness-causing germs within seconds.  Priti A. Sureka, Director, Emami Limited, told they are today going through a critical time and their foremost thought is to protect not only their own selves but also their families, friends and people around.   It is essential for them to inculcate & adhere to the increased hygiene guidelines as advised in view of the spread of COVID 19.  Hand Sanitizers have a key role and are an integral component in this fight against virus infection as stated by the WHO and various clinical establishments.   There  is  a  huge  gap  in  the demand &

supply of hand sanitizers in the market, which puts all of them at risk.  They have, therefore, decided to launch the BoroPlus Hand Sanitizer from the house of Emami Limited. BoroPlus is well known for its antiseptic benefits, being the No.1 Antiseptic Cream brand in the country, and the launch of a hand sanitizer is a natural extension of the BoroPlus brand promise. They will leverage their strong distribution network as well as modern trade and e-commerce channels to make the product easily available. BoroPlus Hand Sanitizer is suitable for frequent usage throughout the day with no damaging effect on the skin owing to its antiseptic action and moisturising properties. It not only helps to keep hands germ free but also leaves the skin soft, with increased anti-microbial resistance. BoroPlus Advanced Anti-Germ Hand Sanitizer comes in a range of pack sizes of 50ml @Rs.25/-, 100ml @Rs.50/-, 200ml @Rs.95/- and 300ml @Rs.140/- and 5 ltr @Rs.2400/-. The product will be available across Pharmacy stores, Modern Trade outlets and E-Commerce platforms.

Report: Anustup Kundu


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