Hungama Launched Boys with Toys Season 2

News Desk, News Nation 360 : India’s leading digital entertainment company, launched the second season of its hit original youth comedy, Boys with Toys. The first season of the show was appreciated by the viewers, receiving over 17 million episodic views since its launch. In its second season, the show will take forward the hilarious misadventures of Adi and Jiggy, its protagonists who find themselves at the helm of running a business that they know nothing about. The show is produced by Viniyard Films, directed by Rahul Aggarwal, and stars Rishab Chadha (Dhrishyam, Lupta), Umang Khanna, Anisa Butt (Yeh Jawaani Hai Deewani, Half Girlfriend) along with Abhishek Bajaj (Student of the Year 2). Speaking about the latest original show, Neeraj Roy, Founder and CEO, Hungama Digital Media said that Hungama Originals have helped them push the boundaries of content available on the digital medium. Locally relevant, yet guaranteed to entertain a global audience, their original shows narrate stories that are unavailable on the traditional medium. They are delighted to launch a new season of Boys with Toys, a show that was loved by a young demographic worldwide. They are certain that their content strategy and distribution network will help them increase their user base by 2X in FY2019. In the previous season, Adi and Jiggy, unexpectedly receive an unusual inheritance – multiple boxes of sex toys, from Jiggy’s late uncle. Bored at their dead-end jobs, the two boys give up their routine existence for a life of excitement and begin running a sex toy shop – a business that they don’t know anything about. The new season sees the two boys try and build their business even further. Each new order comes with unique and entertaining complications that they must overcome to make their venture a success, turning their lives into a comic frenzy. At the same time, they must also deal with

hysterical situations that arise due to their clueless mothers and grandparents visiting them, potential love interests who don’t turn out to be what they seem and a landlord who just won’t stop being nosy. The show will be available to stream on Hungama Play, Hungama’s video-on-demand platform. Hungama will leverage its robust distribution network to deliver the show to an audience of over 110 million worldwide. Boys with Toys Season 2 will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, AirtelXstream App, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.

Pic : Courtesy

Report : Anustup Kundu


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