KFC India marks World Braille Day with Braille-enabled Menus across Restaurants
News Desk, News Nation 360 : To commemorate World Braille Day on 4th January, KFC India today launched braille-enabled menus at its restaurants. The menus are being rolled out across restaurants starting in Delhi, Mumbai, Kolkata, and Bengaluru, and have been designed in collaboration with the National Association for the Blind (India). These menus are designed to aid our visually challenged customers with a seamless ordering experience. A first of its kind initiative by a QSR brand, the menus will be available across 500+ restaurants in the country over the coming weeks. Samir Menon, Managing Director, KFC India stated that going to restaurants and having a good experience can be challenging for visually challenged customers, particularly in the process of being able to order the food they love. They are introducing Braille menus across their restaurants, so they can provide an equal, easy, and frictionless experience to all their customers, and make their products more accessible. They are focused on their efforts to bridge the gender and ability gap with their KFC Kshamata program and firmly believe that this initiative will be a huge step towards building a more inclusive community. Last year the brand announced its KFC Kshamata initiative – a focused effort towards driving 2X Empowerment by 2024. The program aims to increase the women workforce at KFC restaurants by 2X and double the footprint of Special KFCs, operated by hearing & speech impaired team members, by 2024.
Report : Anustup Kundu