Neil Dasgupta’s Brainspun Created Memorable Ad Campaign During Pandemic
News Desk, News Nation 360 : Neil Dasgupta an acclaimed ad filmmaker conceptualized, wrote and directed the newly launched ad campaigns -“BEDROOM, APSARA DANCER, and QUEEN’S CHOICE”. Speaking on this occasion, Neil Dasgupta, Co-founder & CCO, Brainspun Communications Pvt. Ltd. said that this ad campaign was a great challenge for him as nobody could crack the concept. The client got a bit tense and when he presented the campaign they loved it. It was a blessing to work with such brilliant actors. In the pandemic situation, they kept in mind the protocols. The shooting was a bit difficult as safety was the main concern. But all the actors and technicians were very cooperative. They had great fun shooting these films. The concept of these three ad campaigns is to show this king's regal life where everything is royal but they are living in today's world. So modern objects like video games, tabs and phones are present. Actors like Kharaj Mukherjee, Tulika Basu, and Prasun Banerjee have acted in these campaigns. Prasun Banerjee
plays the role of a soldier, Angira Chakravorty Dasgupta dance therapist and Founder of Healing Rhythm, choreographed the campaign. The whole shoot took place at Belgachia Rajbari while maintaining all covid protocols. It is always a bit difficult these days to carry on shoots in such dire circumstances. But masks and sanitisers were a must. The whole place was continuously getting sanitized by sneaked professionals.
Pic : Courtesy
Report : Anustup Kundu