Britannia 50-50 Forays into the Fusion Snacking Space with Potazos
News Desk, News Nation 360 : Britannia 5050, India’s leading cracker biscuit announced its foray into Salty Snacks with the launch of ‘5050 Potazos’, the 50 Potato chip 50 biscuit product. The product is a fusion product, which brings together 2 exciting and loved snacking formats in the country- the potato chip and the biscuit. The crunchy chatpata flavour of a potato chip combined with the filling warmth of a biscuit makes it a perfect entry under the brand Britannia 50-50. The product launches in Assam and North East markets in July and will roll out in the rest of the country in the coming months. Britannia 5050 Potazos is thin, crispy and delivers the familiar ‘masaledar’ flavours of a potato chip in a biscuit format. The product has been made to satiate hunger as well as provide a lip-smacking snack experience. In a Nationwide consumer survey undertaken by the Company in the run-up to the launch. Britannia 50-50 Potazo, 100g is priced at INR 25 across Assam, North East, and West Bengal, and at INR 30 across the rest of India. Commenting on the new product launch, Vinay Subramanyam, VP Marketing, Britannia Industries, said that for almost 30 years, Britannia 5050 has been the brand that has given consumers the best of two experiences in one delectable product. Whether it is their classic Sweet & Salt Biscuits or Maska Chaska, Britannia 50-50 knows best that it takes “two to tango”.
Report : Anustup Kundu