Britannia Marie Gold My Start Up Season 2 finale
News Desk, News Nation 360: Britannia Marie Gold, a 60+-year-old favourite brand of homemakers and the 3 rd largest biscuit brand in India, at an all-virtual finale event announced the ten winners of its annual women entrepreneurship initiative, Britannia Marie Gold My Start-Up campaign. Under the aegis of this initiative, the 10 winners were felicitated and awarded INR 10 Lakhs each to kick-start their business ventures. Britannia Marie Gold My Startup is a platform for aspiring homemakers to fuel their entrepreneurial dreams, become financially independent and transform themselves into job creators. Launched in February 2020, the 2 nd edition witnessed, within a span of 3 months over 1.5 million applications from across the country and an overwhelming participation form 32 states and Union
Territories. The means of entries was opened to include telephone calls, web and WhatsApp. Over 25% of the entries came in via WhatsApp. Following weeks of deliberation by an external jury who mulled over lakhs of applications, the Britannia Marie Gold team shortlisted 50 finalists. With the strict social distancing protocols being observed in the country, the company decided on a digital finale where all the finalists from across the country, presented from the comfort of their homes to an eminent jury comprising of entrepreneurs, media persons and a select leadership team from Britannia. The all-digital felicitation ceremony was also a powerful example of the company, brands and consumers effortlessly adapting to the new normal. Britannia Marie Gold My Start-Up Initiative 2.0 Entrepreneurial Women from Across the Country are Zarina MV, from Hyderabad in Telangana plans to use the winning amount to start her very own line of Linen Baby Clothing. Shahnaz Tabussum from Patna in Bihar is planning to start a Reflexology Self Treatment and Training Centre. Narmatha Vasanthan from Thankavur in Tamil Nadu plans to start a Computer Training Centre. Ragini Kumari from Jamshedpur, Jharkhand plans to start a Flower Plantation along with the production of other eco-friendly products. Shikha Dey of Durgapur, West Bengal will be utilising the seed capital to start a Bioflock Fish Farm. Archana P from Coimbatore, Tamil Nadu plans to open a Science Museum for Kids in Coimbatore. Elakshi Phukan of Jorhat, Assam will use the winning amount to set up her own Homemade Cakes and Assamese Sweets Catering Service. Deepali Bansal from Ambala, Haryana plans to produce a Vegetable and Fruit Sanitizer that removes all traces of dust/pesticides/bacteria/virus from fruits and vegetables. Sareena C of Kozhikode, Kerala plans to start her own Cage Fish Farm and Sumathi R of Kanchipuram, Tamil Nadu had a dream to open a professional Eye Care Clinic in her village of Orikkai in Kanchipuram. Gunjan Shah, Chief Commercial Officer, Britannia Industries Ltd. told this is a very important initiative for Britannia driven by one of their flagship brands, Britannia Marie Gold. In its current edition, the initiative is touching the lives of over 10, 000 women and their families and they are privileged to be able to do so. Britannia is committed to providing a platform for aspiring women entrepreneurs to present their business ideas and stand a chance to gain financial help and skill development to set off on their entrepreneurial journey. Vinay Subramanyam, Head of Marketing, Britannia Industries Ltd. told becoming entrepreneurs enables their award-winning homemakers to also become job creators who can transform many lives around them. In addition to financial assistance, the current edition of the Britannia Marie Gold My Start-Up initiative provides 10,000 homemakers access to India’s first-ever customized online skill development program, in partnership with National Skill Development Corporation (NSDC). The online course imparts these homemakers with the necessary entrepreneurial skills, boosting their confidence as they take their first step towards a self-reliant future.
Report : Anustup Kundu