Hindware Observes World Toilet Day : Build A Toilet, Build Her Future

News Desk, News Nation 360 : Marking The World Toilet Day, Hindware, the leading bathware brand, today launched Build A Toilet, Build Her Future campaign, reiterating its commitment to promoting good health and hygiene in the society. In the first phase of the campaign, Hindware has adopted schools across 8 villages in Haryana. As part of the campaign, the company will provide infrastructure and maintenance of toilets, thus enabling and empowering young girls in these villages. In a bid to create awareness, Hindware has also launched a 360-degree integrated marketing campaign across multiple channels. With the help of a digital film and use of Radio, print media and other mediums to sensitize & encourage people to spread the message and take part in this cause. The film is being released on World Toilet Day - November 19th, 2020. Commenting on the launch of the campaign, Shashvat Somany, Vice President - Strategy, HSIL said that as the leader in the bathroom space in India, they felt that they had a responsibility to use their expertise to help spread awareness for this issue and thereby help empower girls across their nation. They have partnered with MA My Anchor, a non-profit organization committed to the welfare of the underprivileged that has been working relentlessly to create awareness and promote girl child education. They, as a socially responsible organisation, are committed to support the community that they are a part of and will actively contribute to change the lives of their community members for the better.

Report : Anustup Kundu

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