Calcutta Heritage Collective Presented RE VIVA L with Emami Foundation

News Desk, News Nation 360 : Calcutta Heritage Collective was officially launched two years back with a photography exhibition titled VIVA which means Alive in the Spanish language. Calcutta Heritage Collective celebrated its 2 years of journey in 2020 at 48B, Muktaram Babu Street, in an old grand mansion, the same place where the official launch had

happened 2 years ago in 2018. True to their mission of Respect, Restore and Reuse, they had chosen to launch at a grand old mansion, right next to marble Palace at 48B, Muktaram Babu Street, a mansion that was then stripped to bricks. Nothing can be more satisfying than celebrating its journey at the same place from where it all started. The initiative was taken by Mukul Agarwal from CHC and the task was done with the help of Emami Foundation. Apart from these, CHC has also identified three successful restoration projects, The Bhaneswar Shiv Temple at Kumartuli, The Prince of Wales Welcome Arch and McDonell Fountain at Fairlie Place. The Members Annual Meet at this very venue showcased the beauty of Respect, Restore and Reuse which are CHC core values and its mission. The purpose of the three R’s, Restoration, is not only about conserving the old buildings but is also about highlighting the inheritance that needs to be cocooned safely. A Panel discussion on Private Public Partnership in Heritage Conservation was organized Former Secretary of Ministry of Culture Jahar Sarkar and other eminent dignitaries were present. Commenting on the occasion, Sushil Goenka, Managing Director of Emami Limited, said that they congratulate CHC for their work on spreading heritage awareness. 48B Muktarambabu property holds a special place in their hearts as their Founders, R S Agarwal and R S Goenka began their entrepreneurial journey from a rented 200sq.ft space in this building where brand Emami was born. Also unlike regular restoration projects which are reused as Museums or Hotels, the Emami Group will Reuse this beautifully restored structure as a Temple and Clinics of Ayurvedic and Homoeopathy as well as an institution to impart vocational training.

Pic: Courtesy

Report: Anustup Kundu

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