Carlsberg Group Announces Innovative Partnership

News Desk, News Nation 360 :  While around 70% of the world’s surface is covered in water, only 1% of that is accessible, fresh drinking water. As a brewer, Carlsberg is committed to creating community partnerships that go beyond reducing water use at its breweries to help safeguard shared water resources around them. And through an assessment with WWF, using its Water Risk Filter, Carlsberg identified its highest-priority sites and the water basins that they draw from, including all seven of its Indian breweries. Key to the project’s success is to understand how people will access the water created. A community-led distribution model is being designed through a global, multidisciplinary partnership including the local expertise of NGOs WaterAid and the Sundarbans Social Development Centre, leading researchers from Strathclyde University in the UK, and grant support from the

Netherlands Enterprise Agency. Tailored to the lives and needs of the people of South 24 Pargana’s district, the distribution model will create employment for female micro-entrepreneurs, empowering people and families within the community. Cees ‘t Hart, CEO, Carlsberg Group said that through their Together Towards ZERO programme, Carlsberg is committed to developing partnerships to protect shared water resources in their high-risk areas. Water is one of the four main ingredients in beer and healthy communities with access to clean and safe water is a prerequisite for their breweries around the world. Working in partnership to introduce innovative technology, Carlsberg can help local communities with access to clean water, building on their history of science and innovation and citizenship. The Sundarbans, West Bengal, around 120 km from Carlsberg’s Kolkata brewery, and home to around 4.7 million people, is at a critical point. An area surrounded by saltwater, suffering the immediate consequences of rising sea levels. Climate change causes changing weather patterns and more extreme events. In 2020, Cyclone Amphan swept through West Bengal, causing devastation in an area already hard-hit by the pandemic. Desolenator’s sustainable water purification system is 100% solar-powered, harvesting thermal and electrical energy to distil water. This allows it to create high-quality water from the most complex sources, delivering transformative impact for communities without damaging the environment. 

Pic : Courtesy

Report : Anustup Kundu

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