Century Laminates Launched new TVC for Lucida
News Desk, News Nation 360 : Century Plyboards (India) Ltd, the leading brand in interiors, is back with yet another new communication campaign for all Television, digital and radio channels, for Lucida - its super gloss range of high-gloss laminates. The new TVC depicts a light banter between a couple, where the husband tries to impress his wife with his culinary skills but ends up with a hilarious failure. The situation turns positive once he gets assurance that the disaster created due to his overconfidence does not harm the kitchen interiors as Lucida from Century Laminates has been used there. Renowned actor Jisshu Sengupta has played the central character of the TVC. Speaking on the new TVC, Keshav Bhajanka, Executive Director, CenturyPly said that Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, a wide range of attractive colours and ability to retain shine with time. A kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, fingerprints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates. The advertisement has been conceptualized and created by Wunderman Thompson and produced by Small Fry Productions and will be promoted across highly popular regional shows, regional and national business and general news channels and other leading digital platforms to cater to the target audience with effective impact, reach and frequency.
Report : Anustup Kundu