CenturyPly Launched CenturyPly Heroes 2020
News Desk, News Nation 360 : In a bid to reiterate the commitment towards excellence, CenturyPly, the largest manufacturer of plywood and decorative laminates, is back with its annual award-winning campaign CenturyPly Heroes. This is an initiative at the company’s end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory. CenturyPly, this year is saluting the power of craftsmanship and Mother Nature through a very short film wrapped around the subdued festivities of Durga Puja. The company is contributing their bit to Nature by planting 1000 trees in collaboration with Grow Trees in the Sunderban mangrove of West Bengal in aid of Amphan Cyclone. The carpenter community during Durga Puja works relentlessly behind the scenes on any project, not only to meet deadlines but also to satisfy the
design aspirations of puja organizers that reflect their exquisite workmanship. Through CenturyPly Heroes, the company pledges to reaffirm their commitment towards the betterment of the carpenter community by recognizing their efforts. Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said that they are extremely delighted to announce the advent of CenturyPly Heroes 2020. Continuing the tradition, this year also they aim to touch the lives of real heroes and add warmth to their lives behind all the glitz and glitters of festivals. The carpenters are an integral part of their industry and they keep inspiring them with their strong inner self and mesmerize them with their artistic workmanship. They, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and relentless attitude. The short film will be promoted through CPIL Website, its social media assets and other publishers’ sites. To reach out to the carpenter community and recognise their worth, the video will be shared with CenturyPly’s all empanelled carpenters, contractors, dealers, distributors and employees. There are hundreds of carpenters, whose inspirational stories have motivated us to see the brighter side of life. Their invincible spirit and tireless hope often align the universal forces to transform their virtually impossible beliefs into beautiful realities. Saluting this determination, the company invites people to watch, like and share the short film hashtagged #CPHeroes on its Facebook page and Youtube page titled, Century Plyboards India Limited (CPIL).
Video : Courtesy
Report : Anustup Kundu