Coca-Cola and CARE India Join Hands to Provide Immediate Food Security and Other Essentials
News Desk, News Nation 360 : With a focus towards supporting relief operations during the COVID-19 pandemic and making a difference, Coca-Cola has partnered with CARE India to provide immediate food security and other essentials to underprivileged and vulnerable groups. As a part of the initiative, Coca-Cola and CARE India will provide dry-ration kits with meticulously curated food items to meet specific nutritional needs of various marginalized groups such as migrant workers, daily wage earners and people living with HIV/AIDS across various parts of the country. The three-month-long programme aims to benefit over 1.5 lakh people starting from this month. This initiative is a part of Coca-Cola's commitment of INR 100 crores
towards various COVID-19 relief programmes meant to benefit and positively impact over 10 lakh lives across the country. Commenting on the initiative, Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South-West Asia said that they are privileged to collaborate with their partner CARE India in providing food and essential item support to the most vulnerable communities. They hope that their joint efforts help assuage the state of the most vulnerable people of their society and that through their collective efforts as a country, they will be able to steer ourselves out of these testing times. The programme will be rolled out across Delhi & NCR, Uttar Pradesh, Odisha, Andhra Pradesh, Haryana, West Bengal and Bihar to distribute dry ration amongst people with meagre resources and affected by food crises. The ration kits include many essentials including wheat flour, rice, pulse, cooking oil, spices, sugar, salt, soy chunks, poha, peanuts, protein powder, milk powder and soap bars. Due consideration has been given to meet the nutritional requirements of women and girls, and especially vulnerable groups such as people living with HIV/AIDS to help them deal better with these challenging times. Coca- Cola and CARE India acknowledge that people in distress also need to be treated respectfully and are committed to following safe and respectful distribution practices. As a part of the initiative, Coca-Cola and CARE India with support from CHARSA (Chandnichakhat Association for Rural Social and Health Advancement) and PDMSMS (Purulia District Agragami Mahila O Sisu Mangal Samiti) has commenced a dry ration distribution programme in West Bengal. The employees of Coca-Cola and CARE India participated in the community service drive. The programme is meant to serve dry ration kits with essentials to more than 4500 households.
Pic : Courtesy
Report : Anustup Kundu