Coca Cola Launched Rani Float

News Desk, News Nation 360 : Not at home and want to grab a quick snack? Want to drink fruit and eat it too? The youth of today are constantly on the move and are looking for a differentiated hack to satiate their hunger, Rani Float, the latest offering from Coca-Cola’s global basket, now made in India with Indian fruits for the Indian youth, steps in to offer a delicious and ready to drink

snack. Speaking on the launch, T. Krishnakumar, President, Coca-Cola India and South-West Asia said that they are excited to bring Rani Float to India, the latest example of Coca-Cola’s strategy to offer more choices to consumers and catering to their diverse tastes and preferences across beverage categories. Rani

float is a convenient on-the-go snack that comes

with a differentiated proposition – fruit drink with

real fruit pieces. They are even more excited that they locally source fruits for Rani Float that is in line with their commitments towards the Fruit Circular Economy. They will continue to enhance the portfolio of innovative fruit-

based beverages. Rani Float is currently available in metro cities across India. Coca-Cola will make Rani Float available to a wider consumer audience through Reliance Retail stores in Hyderabad, Vijayawada, Guntur, Bengaluru, Mumbai, Pune, Delhi NCR, Chennai and Sirhind. The brand will soon roll out a range of activities, digital and social media initiatives to engage with consumers. In the coming months, Rani Float will expand the range by introducing more flavours.

Pic : Courtesy

Report : Anustup Kundu


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