Make Your own Cadbury Dairy Milk
News Desk, News Nation 360 : Mondelez India, the makers & bakers of some of India’s leading snacking brands like Cadbury Dairy Milk, 5 Star, Oreo, Bournvita etc., for the very first time throws open the doors, inviting the nation to Go Madbury for Cadbury. Through this initiative, the company is encouraging all the chocolate aficionados to don their culinary hats and tighten their aprons while they create their own Cadbury Dairy Milk bar. This initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right, by providing them with more choice and newer eat experiences. Conceptualized in partnership with Ogilvy India & Wavemaker, the Madbury campaign will be supported by a 360-degree communication campaign, which includes a fun new video asset, innovative Outdoor & Digital campaigns and strong in-store visibility. The five lucky finalists will have the opportunity to visit Mondelez International’s state-of-the-art Global Research, Development & Quality Centre in Mumbai, India, and work with the chocolate experts to experiment with their creations and make their dream bar a reality. The competition will witness two of the five finalists as champions and their creation will become the latest and most exciting addition to the iconic Cadbury Dairy Milk range. These limited edition
bars are slated to be launched in the latter half of 2020 and will be available to purchase for a limited period across markets in India. Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India, said that as a company, they are always looking for ways to innovate and excite their consumers and Madbury is yet another attempt to further strengthen their connection with them. Through this campaign, they are encouraging their audience to make their unique Home wala Cadbury Dairy Milk, and thus come up with suggestions for the next Cadbury Dairy Milk limited edition pack with two different ingredients. It’ll be great to see the imagination of their fans shine through and now they have the chance to make the first fan-based Cadbury Dairy Milk bar a reality. So, if one is ready to go Madbury for Cadbury? Please visit Madbury.in now.
Pic and Video : Courtesy
Report : Anustup Kundu