Cycle Invites Women to Bring Kumkum Bindi Back in Vogue


News Desk, News Nation 360 : Cycle Pure Agarbathi, from the agarbathi to aerospace conglomerate NR Group, has launched a social media challenge called #KumkumBindiChallenge, in which the brand invites women to participate via its Instagram handle. On the occasion of Navaratri, the brand announced this fun initiative with its newly launched Om Shanthi Gold Class Pure Kumkum, India's first certified 'safe on skin' Kumkum. It's made with pure turmeric and only BIS-approved colours, so it's gentle on the skin and perfect for rituals. Kumkum has long been revered in our culture for its social and spiritual significance. The campaign invites women from all over the world to participate to revive the tradition of wearing a kumkum bindi. Commenting on this special product, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said that the culture and traditions have long recognised the significance of Kumkum for women and in the puja rituals. Om Shanthi Gold Class Pure Kumkum is the

country's first ‘safe on skin' traditional Kumkum that has been prepared to the highest purity and safety standards. It is ideal for an auspicious start to any puja and daily use by women. The #KumkumBindiChallenge encourages women to make Kumkum Bindi fashionable while reaping its benefits. To participate in the challenge, participants must post photos of themselves wearing the OS Gold Class Pure Kumkum with the provided hashtags and tag five women on Facebook and Instagram. The challenge started on October 7 and will continue till 15, 2021. For this campaign, the brand has enlisted the help of renowned Bharatanatyam dancer, actor, and choreographer Rukmini Vijayakumar.

Pic : Courtesy

Report : Anustup Kundu