Dabur Entered The Health Food Drink Category With Dabur Vita


News Desk, News Nation 360 : India’s leading Ayurvedic and Natural Health Care Company Dabur India Ltd. announced its foray into the Health Food Drink category with the launch of ‘Dabur Vita’.  It is made with a unique blend of more than 30+ herbs Like Ashwagandha, Giloy and Brahmi, which are scientifically proven not only to provide better immunity but also to promote physical and mental growth among kids. Dabur has partnered with Flipkart for the e-commerce launch of Dabur Vita. It is available in chocolate flavour in 7 SKUs of 15gm Pouch at Rs. 10, 75gm Pouch at Rs. 30, 200gm BIB at Rs. 120 but Launch Price is Rs. 99, 500gm BIB at Rs. 235, 500gm Jar at Rs. 249, 750gm Pouch at Rs. 340 and 1kg BIB at Rs. 430. It can be added with milk or water. Smerth Khanna, Dabur India Ltd Business Head E-commerce said that built on Dabur’s legacy of quality, trust and experience of 137 years, Dabur Vita offers 2X superior benefits of growth and immunity with superiority on taste compared to others in the Milk Food Drinks Category. They are witnessing a significant increase in search volumes of immunity-boosting milk drinks on E-commerce and with Dabur Vita, they would be able to fulfil this contemporary need of consumers. They are very delighted to launch this in collaboration with India’s homegrown e-commerce platform Flipkart and this launch further strengthens their commitment to enable each other a larger reach and scale. Dabur Vita widens their overall portfolio under the health category, offering its valuable customers a diverse range to choose from.

Pic : Courtesy

Report : Anustup Kundu