Hungama Originals and Touchwood Entertainment Ltd, announce India’s first digital makeup reality show ‘Make Me Up’
News Desk, News Nation 360 : A leading video on demand platform owned by Hungama Digital Media, Hungama Play, in collaboration with India’s first ever listed event management organization, Touchwood Entertainment Ltd, announced India’s first digital makeup reality show, Make Me Up. The idea behind this one-of-a-kind reality talent hunt, which goes live on December 10, 2021, is to provide an interesting and credible platform for young makeup artists to showcase their flair, individuality, an innovation. Sixteen participants were shortlisted from a nationwide audition. In the first eight episodes there is a face-off between two makeup artists. Winners from all eight episodes will move to elimination and four from them will then go to the semi-final. At the end, two will move on to the finale round where the ‘MakeMeUp Artist of the Year’ will be declared. It is produced by Touchwood Entertainment Limited and directed by Karun Punchhi. The judges of the show are some of the well-known names from the beauty and fashion industry. Chandni Singh and the guest judges include the likes of Anu Kaushik, Guneet Virdi, Leena Bhushan, Kriti Ds, Sahil Malhotra, Gomit Chopra, Iza Setia, Chandni Girdhar, Prateek Sachdeva, Param Sahib. Kanika Bablani, Founder MakeMeUp & Creative Director at Touchwood Entertainment Ltd stated that with Make Me Up they are able to present to their viewers something that is unique and exclusive. The beauty industry is extremely diverse & providing recognition to aspiring makeup artists of all genres is their vison. The show will break the stereotype against all beauty service providers while giving them an opportunity to showcase their talent & skills. According to Siddhartha Roy, COO, Hungama Digital Media, they are delighted to have associated with Touchwood Entertainment Ltd. whose show Make Me Up has provided maximum exposure to the beauty industry, that is fast growing at a rapid pace. This fits perfectly in line with linear television, where several new viewers, who love reality tv, tune in. While Make Me Up sheds the spotlight on the fashion and beauty industry, they will continue to diversify and curate content that enables audiences to discover a host of unique stories.
Report : Anustup Kundu