Discovery Launched Discovery Plus 

India’s first aggregated real-life entertainment streaming app

News Desk, News Nation 360 : Discovery, India’s leading and most trusted real-life entertainment network, is set to disrupt the OTT landscape in the country with the launch of ‘Discovery Plus’, an exciting new D2Cstreaming app, to satiate the unmet need of a differentiated product offering
premium real-life entertainment. Priced competitively with

an introductory offer of INR 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to 25 million strong bases of core TV infotainment consumers across Tier I and Tier II towns (defined as those who watch over 3 hours of infotainment every month). an introductory offer of INR 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to 25 million strong bases of core TV infotainment consumers across Tier I and Tier II towns (defined as those who watch over 3 hours of infotainment every month). The newly launched OTT service will offer thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi. Discovery Plus will offer Premium subscribers a large selection of never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions. Free users of the app will have access to all-time favourites from the Discovery library. Additionally, a unique destination titled ‘Shorts’ will feature hundreds of free short-form videos that will satisfy the new and emerging Indian mobile user looking for infotainment on the go. The content will be curated from the world’s most trusted content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE. Furthermore, in order to drive engagement, Discovery Plus is launching with one-of-a-kind rewards with India’s leading mobile payments app, Google Pay. The much-anticipated Superstar Rajinikanth’s TV debut show –‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus at 6:00 am on March 23 much before the television premiere which is at 8:00 pm. Discovery Plus will also exclusive videos including Behind The Scenes for Thalaiva’ s fans.

Pic : Courtesy

Report : Anustup Kundu

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