Dish TV India partners with hoichoi introduced Bengali viewing content

News Desk, News Nation 360: Dish TV India Limited, India’s leading DTH Company has announced its partnership with hoichoi, a leading Bengali on-demand video and music-streaming platform that streams content worldwide. With this strategic association with hoichoi, Dish TV India has further strengthened its portfolio by adding one more app in the app zone on its Android-based connected devices, namely Dish SMRT Hub and D2H stream for its DishTV and D2H users respectively. Users will now be able to stream an exciting slate of popular and exclusive Bengali language content, hoichoi Originals, TV shows, Music Videos and Movies. DishTV and D2H already offer the most popular apps including its streaming app Watcho. The new addition on Dish SMRT Hub and D2H stream, hoichoi, boasts deep diverse catalogue with over 2000+ hours of viewing content, which includes popular Original Series like “Hello” Seasons 1 & 2, “Byomkesh” all 5 seasons, “Shobdo Jobdo”, “Montu Pilot”, “Rahasya Romancha Series 2”, “Bonyo Premer Golpo”, the recently streamed "Tansener Tanpura" among others; Classics of Satyajit Ray, Uttam Kumar-Suchitra Sen, Ritwik Ghatak; Blockbuster Films like “Gumnaami”, “Dwitiyo Purush”, “Konttho”, National Award-winning films like "Kedara", "Nagarkirtan" and many more. Delivering best in class content across genres, the application will cater to the different content expectations of the customers and will keep them enthralled. Anil Dua, Executive Director & Group CEO, Dish TV India Limited, told at a time when everyone is spending more time with their television sets, they want to ensure that people get to enjoy a whole range of entertainment shows and movies together with their families. Catering to the growing audience appetite for entertainment in their native language, they are delighted to collaborate with hoichoi to offer premium viewing content for their Bengali customers on both their DishTV and D2H platforms. They will continue to enhance the content offering on their hybrid set up box through more such partnerships. Speaking on this partnership, Co-Founder of hoichoi – Vishnu Mohta commented, in such unprecedented times, they should do their bit to encourage their audiences to stay at home. With the increased demand for watching content, be it movies or series, this promising partnership with Dish TV India will help them cater and reach out to a larger audience base. Their consumers will now be able to view their content of choice from the vast library of hoichoi, on both the popular DishTV and D2H platforms. In Addition to hoichoi, the Android box offers a host of features including built-in Google Assistant, Chromecast, Google Play and access to all popular featured OTT platforms like YouTube, Amazon Prime Video, Zee5, Watcho, Voot, ALTBalaji and many more. 

Report: Anustup Kundu

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