Dollar Industries Ltd. Unveiled its Brand new Identity with Superstar Akshay Kumar
News Desk, News Nation 360 : Dollar Industries Limited, one of India’s leading brands in the hosiery segment, unveiled its new corporate brand identity with a fresh vision of Wear the Change. Following the Government’s norms of social distancing, the company digitally revealed its newly designed logo along with superstar Akshay
Kumar and Vinod Kumar Gupta, Managing Director, Dollar Industries, Ltd. The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of Wear the Change by staying in tune with digitization and changing times. Commenting on the occasion Akshay Kumar, Brand Ambassador, Dollar Industries Ltd. said that his association with Dollar
has been stupendous for the last ten years and he is thrilled to be unveiling their new brand logo & identity through this virtual activity. Currently, the pandemic across the world has generated unprecedented circumstance and calls for widespread cooperation at all levels of society. In every situation, he searches for positivity and as the Brand Ambassador of Dollar, he urges everyone to stay safe during such difficult times, with a hope that old times will be back soon. Hosted via e-press conference, Dollar Industries Ltd.’s re-branding exercise is the result of a calculated decision to create a youth-friendly image along with improved brand architecture and user-friendly interface. The reinvigorated brand identity will assist in creating a synchronised brand portfolio and create a brand recall value amongst its end consumers and stakeholders. Dollar Industries Ltd. identifies the changing market trends and the need to innovate and keep up with the change. Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigour. The new logo contains : The Knitted and overlapping D symbolises Dollar’s identity and the knitting industry, The new logo provides a distinct identity to the brand, The present logo is simpler than the last one. It will be easier to use the logo for any kind of communication purpose.