eJOHRI Raises $1 Million Funding

News Desk, News Nation 360 : Mumbai-based omnichannel jewellery start-up eJOHRI raised $1 million funding in a Pre-Series round. This investment was led by Rajesh Ranavat together with a group of investors from Hong Kong. eJOHRI is an omnichannel marketplace for gems & jewellery. The investment will help jewellery retailers from over 100 cities in India access consumers across the country as well as overseas using eJOHRI’s digital platform. Jignesh Mehta, Co-Founder, eJOHRI added they are extremely fortunate to have like-minded investors who are not just funding their growth but are also closely involved with the strategy of the business. This investment reaffirms the marketplace potential of this hitherto unorganized business. Some of the most popular jewellery retailers are already on the eJOHRI platform which include PNG Jewellers, RankaJewellers, Waman Hari Pethe,  D.P Jewellers, P.C Chandra, PMJ Jewels and IBJA Gold to name a few.eJOHRI is aggressively onboarding jewellers from across India and plans to substantially increase its range of offerings in the next 2-3 years. eJOHRI’s unique omnichannel approach allows customers to Try & Buy allowing them to discover online and book appointments with jewellers to visit the store at their convenience apart from the option of buying online.

Report : Anustup Kundu

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