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ITC Released an Exclusive Postal Stamp on Millets in Collaboration with India Post

ITC Mission Millets Stamp Design.jpg
ITC Mission Millets Stamp Launch.jpg

News Desk, News Nation 360 : One of India’s leading multi-business enterprises ITC Limited in collaboration with the Department of Post, Ministry of Communication, released a special postal stamp, in New Delhi. As part of ITC’s Mission Millets initiative commemorating the International Year of Millets, the exclusive postal stamp celebrates the Shree Anna and the nationwide efforts to raise awareness on millets. The exclusive stamp was released by Kailash Choudhary, Minister of State for Agriculture and Farmers' Welfare of India, in the presence of Sushri Manju Kumar, Chief Post Master General, Department of Post, Ministry of Communication and Shri S. Sivakumar, Group Head – Agri-Business ITC Limited in New Delhi. ITC remains committed to Helping India Eat Better and raising awareness on millets, a movement spearheaded by the Hon'ble Prime Minister. The exclusive ITC Mission Millets postal stamp acknowledges the significant role of farmers and connects sustainable farming to nutritious food products and delicious millet-based recipes and dishes. The representation is a unique sketch illustration that depicts the collective and synergistic effort by ITC’s Agri Business Division, Foods Business Division and ITC Hotels to not only develop sustainable millet farming but also help consumers acquire a taste for healthy millets. The event also witnessed the launch of ITC’s initiative to encourage consumers to become millet advocates through its limited-edition digital collectable stamps. Under the leadership of the Hon’ble Prime Minster of India, the Ministry of Agriculture and Farmers Welfare has taken a number of initiatives such as the celebration of International Year of Millets- 2023, holding of G20 Agriculture Ministerial Meeting (AMM), designating ICAR-IIMR, Hyderabad as Global Centre of Excellence on Millets (Shree Anna), notifying millet as a nutritious-cereal in April-2018 and its inclusion under the Poshan Mission campaign. Sunil Sharma, Deputy Director General, India Post stated that the Customised Stamp released in collaboration with ITC Limited, marks a milestone in this journey to mainstream and restore the world’s

superfood - millets not only nationally but also globally. It is a momentous occasion and brings to bear the collective effort of the nation. S Sivakumar, Group Head, Agri Business, ITC Limited expressed that supporting the Government’s focus on mainstreaming millets, ITC has spearheaded a dedicated initiative called ITC Mission Millets which is powered by a 3 pillar strategy. This encompasses the development of a 'good-for-you' foods portfolio backed by innovation, and the implementation of sustainable farming systems with the creation of a robust millets agri value chain with a special thrust on enhancing value-addition and market linkages. The coveted Postal stamp released in collaboration with India Post reflects ITC’s commitment to enhancing awareness and commemorates their collective aspiration to create a larger market for millets.

Pic : Courtesy

Report : Anustup Kundu

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