Films and Frames Digital Film Awards Witnessed Jubin Nautiyal on Red Carpet

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News Desk, News Nation 360 : The COVID-19 pandemic had upended the live awards show experience, with the trophy fests to play out in a normal fashion, with a live audience and without socially distanced or mask-wearing stars and guests, not to mention largely free of the fear of a deadly, contagious disease hanging over the proceedings.  Awards show producers also had to adjust to this new normal, figuring out how to hand out trophies in a way that was safe, made the audience and talent feel

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comfortable, and still entertained viewers at home. Films and Frames Digital Film Awards has come forward and launched the first-ever unique digital film awards. After its success with the 1st edition Films and Frames Digital Film Awards is back with a bang with the second edition this year with Instagram as a partner for the first-ever Digital Film Awards. Since Films and Frames Digital Film Awards is the pioneer of a virtual platform for regional film awards across all digital media, recognizing excellence in the Bengali film fraternity, this film award show is the first of its kind which has the entire film industry involved. The award show will be done in short video format (reels) in the Instagram app of various artists, it will give viewers the unique experience of ‘at home’ (AH) virtual award show by harnessing the power of social and digital media platforms. Beyond the creation of video content that will stream on Instagram but also be an engaging experience for the viewers through online voting on the People’s Choice Awards, apart from those chosen by the eminent panellists. Speaking on the occasion, Neil Roy & Tanmoy Banerjee, Director, Films and Frames Digital Film Awards said that they tried to create something different and no doubt the Films and Frames Digital Film Awards is one of a kind. The creative team gave wings to a new digital era by using top-notch technology and creating something massive. In light of these ongoing challenges the previous year, they received a fair amount of attention for how they put together a virtual show, with winners beaming in from their homes and a few select presenters on hand, that was far from the only awards show that was forced to adapt to this brave new blend of live and remote elements and fewer, socially-distanced people on site. This is the second edition of Films and Frames Digital Film Awards the audience will witness virtually. It took months to design the set, planning every move. More than technology, it was the mind and innovative ideas deployed to create the experience which mattered. And they are more than happy to be back this year for the love that they have received from the people. The gala award show witnessed all major established actors, actresses, filmmakers, and film technicians from the Entertainment Industry along with renowned playback singer Jubin Nautiyal. The red carpet was also graced by Prosenjit Chatterjee; Ankush Hazra, Oindrila Sen; Jisshu Sengupta, Nilanjana Sengupta; Dev Adhikari, Rukmini Maitra; Sohom Chakraborty, Kaushik Ganguly, Paayal Sarkar, Srabanti Chatterjee, Tonusree, Nusrat, Yash; Raja Chanda, Mimi Chakraborty, Baba Yadav, Subhosree, Raj Chakraborty, Jeet Gannguli, Bickram Ghosh, Arindam Sil and other stalwarts of the Tollywood industry. 

Pic : Courtesy

Report : Anustup Kundu