Flipkart’s Big Billion Days will Bring Lakhs of Sellers, MSMEs, Kiranas and the Best Brands Together

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News Desk, News Nation 360 : Flipkart, India’s homegrown e-commerce marketplace, announced that it will kick off the country’s festive season with the 8th edition of its biggest flagship event, The Big Billion Days (TBBD), from October 7 to 12, 2021. The 6-day event will see millions of consumers, sellers, small businesses, artisans, Kiranas, brands and e-commerce ecosystem partners celebrate the upcoming festive season. At first, non-Plus customers will be able to gain early access by redeeming 50 earned SuperCoins on the Flipkart app. This year, The Big Billion Days will bring forth several new opportunities for homegrown brands and sellers to celebrate with consumers across the country, from metros to Tier 2 cities and beyond. Flipkart continues to strengthen its seller base and is on track to have 4.2 Lakh sellers on its platform by December 2021. Currently, the Flipkart Marketplace supports digital commerce for 3.75 Lakh sellers. Flipkart has already onboarded 75,000 new sellers on its platform over the last few months as MSMEs, and small business entrepreneurs continue to be enthused by the potential of e-commerce ahead of the festive season. The new sellers and MSME base predominantly come from Tier 2 and 3 markets such as Agra, Indore, Jaipur, Panipat, Rajkot, Surat, and many others. The Flipkart marketplace platform has also witnessed the rise in categories such as General Merchandise, Home and Kitchen, and Personal Care.

Each of these new sellers has the potential to generate additional direct and indirect jobs in the ecosystem, unlocking the potential of e-commerce as a sector contributing to economic growth. Announcing the launch of The Big Billion Days 2021, Kalyan Krishnamurthy, CEO - Flipkart Group, Flipkart said that every year, The Big Billion Days marks the beginning of India’s festive season and each time they set out to deliver the best possible experience for all their consumers, sellers and brand partners. Over the past year, in collaboration with their ecosystem partners, they’ve worked towards creating opportunities that revitalize consumer sentiment in these challenging times and revive India's economic growth. Flipkart’s commitment to providing value to consumers, opportunities for growth for MSMEs, sellers and their lakhs of Kirana partners, and employment generation through e-commerce, goes to show how the country has embraced e-commerce over the past year and a half and The Big Billion Days are their way of giving back to the community and enthuse the festive spirit across the nation. 

Pic : Courtesy

Report : Anustup Kundu